Marketing Management Summary

Managing Results

• Client Communications are #1
• Creating the “On Line Experience” for  Prospective Buyers, and  Agents
• Co-op  Broker Communications: Showings, Immediate delivery of contracts
• Managing Risk, anticipating issues, providing possibilities for clients
• Delivering Solutions proactively
• Sale Contract management, language, timing of critical dates, scheduling with clear coordination between all parties, agents, title company, contractors involved in sale preparation, inspections, repairs, pre closing, and move in, as well as post occupancy follow up of all documents, and questions as they arise.

Managing Your Property:

• On Line Presence, Posture, and Personality of your home
• Professional Photographers
• Photography of Exterior Elevated Angles if Needed
• Value  Story – How Your Property Makes the Showings List
• Leverage All Factors to maximum price & bottom line to you

Price:

Primary Value Factors

• Condition
• Floor Plan
• Seasonal Timing
• Commuting Time
• Location within the community
• Recent Sold Comparables, recent trends
• Loan type, conventional, FHA,VA, other
• Appraiser issues particular to the loan type
• Foreclosure, bank owned, or short sale activity
• Square footage appeal to Buyers in this particular niche
• Marketing effectiveness and relevance to How Buyers Think
• “X Factor” final opinion of the value, Buyers’ lender and appraiser

Factors not as much affecting Price

• Zillow, Trulia, Redfin & other generic websites
• Appraisals completed for a refinance, often above market
• List price of other homes, especially if on market extended time
• Appraisals Not completed by the ultimate Buyer’s lender